The Comfort Zone
Working for Comfort Seating UK, I 3D-modelled, textured, rigged, animated, and rendered their products across a variety of environments.
Working closely with the Creative Director, I created detailed 3D models of their range of office and gaming chairs and utilised Unreal Engine to produce a huge library of striking stills and dynamic animations across a variety of environments, which were used as promotional material for their website and social media platforms.
My results were so successful that the Chinese manufacturer has purchased all my content to distribute across its global dealer network.
Collaborating closely with the executive and design teams, I developed accurate 3D models of their Ergohuman office chair collection that highlighted each product’s unique features. I placed these models in various environments — modern offices, cosy home offices, and artistic studios, creating immersive settings that resonated with our audience.
The roomset images were designed to appeal to both retail and commercial dealer markets.
Additionally, I produced animated presentations that showcased our products' functionality and aesthetic appeal, serving as effective marketing tools. My work enhanced Comfort Seating's visual identity, emphasising quality, comfort, and design while reinforcing my passion for 3D visualisation. I was also responsible for incorporating their branding – working within tight brand guidelines, and selecting and choreographing the animations to licensed music.
The videos below are just a small selection of the animated content I created for use on YouTube, Facebook, Instagram, TikTok, Pinterest and two company websites. These videos are now being rebranded for various international markets in Africa, Asia, North and South America, Australia, and across Europe.
