Taking a Stand
In a world where resources should be protected with restrained use of materials and energy, innovative design is no longer a choice – it’s a necessity. This project's aim was to design, present, and build an item that would stand the test of time without costing the world - in more ways than one.
I designed this agile, slot-together stand for Saxen Interiors, initially for a 2 x 2-metre footprint, to promote Saxen’s newly launched RefurbHub. The brief was to showcase the company's products while reflecting a deep commitment to sustainability.
As shown above, it has already enjoyed its second, expanded iteration in its permanent home at Il Salotto, increasing to a 4 x 2-metre installation. An additional 2x2-metre stand was manufactured for the sales team to take to trade events.
The concept focused on creating a stand from sustainable, tactile birch ply that can be easily added to, reconfigured, and relocated as needed, without tools. Its components can be easily switched to adapt to new product displays, making this stand useful for years to come.
The shelf display is constructed from movable pegs that can be adjusted to display replacement furniture components, while the noughts-and-crosses panel promotes visitor interaction using gameplay. This is further enhanced with branded wooden yo-yos as give-aways.
I generated a range of animated videos and stills for Saxen to promote their event on social media and their website.
